{HERMèS' SUCCESS HAS ACTUALLY BEEN DRIVEN BY SCARCITY

While a lot of luxury brands drive exposure through social media marketing, star partnerships and fashion programs, Hermès which began as a saddlery and which still hand-stitches the lion's share of its leather bags hasn't. Its major items haven't changed a lot in years; it does not have TikTok, and doesn't give celebs cost-free purses.|Hermès' p